PROJECT 01
Carolina Village Community Care
Non -Profit
PROJECT STORY
CLIENT
Carolina Village Community Care
YEAR
2023
DURATION
2 Months
CATEGORY
In-Home Care | Website & Strategy
BRIEF
Carolina Village Community Care provides in-home support for women in Charlotte through life's hardest transitions: the first weeks after birth, recovery from surgery, a cancer diagnosis, and aging at home. The care was deeply personal. The online presence wasn't. In a market full of look-alike home care agencies, families couldn't tell what made Carolina Village different, and the agency needed more clients and more caregivers to serve them.
APPROACH
Families don't shop for care. They search for it at 2 a.m. when they're overwhelmed. So we built for that moment: a clear position, a site that sounds like a neighbor instead of a brochure, and content that answers the questions people are actually asking.
SOLUTION
In two months, we went from strategy to a live website. We began with a focused marketing strategy: competitor analysis of leading Charlotte agencies, a SWOT, buyer personas, goals and KPIs, and an SEO keyword map. That strategy shaped everything that followed. We sharpened the positioning around specialized care for women, wrote every page of copy, refreshed the logo and typography, built the new site, and launched it with educational blog content and a subscriber list.
OUTCOME
The website became the agency's best salesperson. Visitors turned into paying clients at a 65% higher rate, and the new visibility brought in four new hires to meet demand. The site was later selected by DesignRush among its Best Web Designs.