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PROJECT 03
NXT | CLT
Non-Profit
Business Accelorator
HOW WE DID IT
01 — FROM INVISIBLE TO IMPACTFUL
We built NXT | CLT's digital foundation from the ground up, developing its website, establishing its social media presence, and creating an integrated marketing strategy that increased website activity by 432% and grew social audiences by more than 300%.
02 — STORIES THAT MOVE PEOPLE
Through original podcast production, photography, video direction, and the "I AM NXT | CLT" campaign, we brought the stories of Charlotte's entrepreneurs to the forefront. Our content strategy helped increase community engagement across digital channels and events.
03 — DESIGNING FOR IMPACT
We transformed organizational data and success stories into compelling annual reports, fundraising presentations, and donor communications. These materials helped communicate NXT | CLT's value and contributed to fundraising efforts that secured more than $600,000.
04 — BEYOND THE BRAND
Our partnership extended into the community through events, City Hall representation, participation on the BECOME CLT Council of Business Accelerators, cohort recruitment, and intern mentorship. We didn't just build a digital presence; we helped strengthen the organization's connections throughout Charlotte's entrepreneurial ecosystem.
PROJECT STORY
CLIENT
NXT | CLT
YEAR
2022 - 2024
DURATION
4 Years
CATEGORY
Non-Profit Business Accelerator
BRIEF
Establish and elevate the brand presence of a growing nonprofit business accelerator. With limited digital infrastructure and visibility, NXT | CLT needed a comprehensive strategy to strengthen its identity, expand community engagement, attract entrepreneurs, and communicate its value to funders and civic partners.
APPROACH
We combined strategic storytelling, creative direction, digital development, and community engagement to build a cohesive brand ecosystem. Our approach connected marketing with organizational growth, using compelling content, targeted campaigns, and intentional communications to expand visibility, strengthen relationships, and support fundraising.
SOLUTION
We built the organization's website, established and managed its digital platforms, and led its marketing and communications strategy. We launched and executive produced its podcast, directed photography and video productions, designed annual impact reports, and developed donor communications and fundraising materials.
Our partnership also extended into event coordination, cohort recruitment, intern development, civic representation, and strategic community engagement.
OUTCOME
Over four years, our work helped transform NXT | CLT's digital presence and community visibility. Website activity increased by 432%, social media audiences grew by more than 300%, and community engagement increased by a reported 1,190%.
Beyond marketing, our fundraising communications and strategic materials contributed to securing more than $600,000 in funding, demonstrating how creative strategy can drive measurable organizational impact.
400%
WEBSITE ACTIVITY
Reported 432% increase in website activity after KeiStone Kollective assumed management.
300%
SOCIAL MEDIA GROWTH
Social media following grew by more than 300% across platforms.
1000%
COMMUNITY ENGAGEMENT
Reported 1,190% increase across social engagement, email opens, and event engagement.
$600K+
FUNDRAISING SUPPORTED
Contributed to funding secured through donor communications and fundraising materials.